Sound has the power to change the way we feel, the way we think and the way we see the world.
About Never Square Music
Located in Amsterdam’s vibrant North district, Never Square Music serves as a creative and strategic partner in the world of music and sound production.
Founded in 2022 by award-winning producer Steve Johnsen, whose background includes MassiveMusic and Antfood, Never Square Music was built on a belief that timeless sound matters.
Driven by a deep passion for the creative process, recording techniques, and the art of producing sound that feels alive, Never Square Music helps forward-thinking brands and artists with intention find their own voice, and make sure it’s heard.
Our mission is simple: to create music and sound that leave a lasting impact – and make people’s heads bop.
From bespoke music production and sonic branding to sound design, audio post production, songwriting and recording, we offer a whole shebang of services designed to bring creative visions to life.
Collaboration sits at the core of everything we do. Together with a trusted network of composers, sound designers, and producers, each project becomes a shared exploration. Hands-on, innovative and tailored to those we partner with.
We get you heard.
MEET THE TEAM
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Steve Johnsen
FOUNDER, EXECUTIVE MUSIC PRODUCER
Steve is a music producer and sonic director based in Amsterdam, and founder of Never Square Music. With over 20 years of experience, his career includes roles at MassiveMusic and Antfood, developing music and sound for brands and artists. He specializes in music production, sonic branding, and record production. Alongside his studio work, he is active as a sound meditation guide, bringing a deep listening approach to how sound is felt. With a background in songwriting and a lifelong passion for music, Steve brings clarity, depth and creativity to every project. -
Natasha Stark
CREATIVE STRATEGY & PARTNERSHIPS
Natasha operates at the intersection of creativity, culture and business. With 15+ years across advertising, tech and global events, she has built partnerships and developed projects for brands and creative talent worldwide. Her background in sound, voice and somatic work brings a clear understanding of how people feel and connect. At Never Square Music she works across creative strategy and partnerships, helping shape ideas and collaborations from concept through to execution. -
Sietze Rademaker
DIRECTOR OF NEW BUSINESS, AUDIO BRANDING STRATEGIST
With over 20 years in the music, advertising, and tech industries, Sietze is a seasoned expert in audio branding and business development. His career includes roles at Sixième Son, Spotify, and MassiveMusic, where he honed his expertise in music publishing, labels, streaming, and audio branding. Sietze specializes in integrating music with brand identities to create impactful experiences. His strategic vision and client-centered approach position him as a pivotal figure in evolving audio branding, ensuring that brands resonate deeply with their audiences.
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Julia Mandoki
CREATIVE DEVELOPMENT MANAGER, COMPOSER, ENGINEER
A versatile creative professional with experience in composing, songwriting, performing, and sound engineering. With a passion for music, sound and lucid dreaming she has worked on a range of projects including TV productions, commercials, and corporate audio branding. Julia's fluency in multiple languages brings a diverse cultural perspective to her work. She is also a graduate, and now a teacher, at Abbey Road Institute, highlighting her dedication to achieving the highest standards in the music industry.
On our playlist
